Friday, January 14th, 2011

Should you work for free?

Remember when Google asked illustrators to design some cool new art for its browser, Chrome, for free? Some artists were swayed by the argument that exposure on Google amounted to valuable advertising for their work. But many were incensed that such an enormously profitable company would consider asking for this. Melinda Beck, an illustrator in Brooklyn, sent Google an e-mail in response to the offer. She noted that she had worked for high-profile clients like Target and Nickelodeon, which had given her work lots of exposure. Still, she pointed out, “Both clients still paid me.”

Jessica Hische has now devised a handy chart to help people decide whether they should work for free or not. (If it is for your mom the answer is “yes”.)

Thanks to The Big Picture for the pointer.

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